What is the line in this graph called? 
Definitions:
Informing
The act of providing or exchanging information.
Promotional Strategy
A marketing plan designed to inform, persuade, or remind target audiences about a business or product, aiming to increase sales or brand awareness.
Influencing Purchase Decisions
The act of swaying or affecting consumers' choices towards buying certain products or services.
Advertising
A form of marketing communication used to promote or sell something, usually a business's product or service.
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