O Survey Question Rating Scales Should Always Match the Type $\bullet$

question 31

Essay

o Survey question rating scales should always match the type of information being requested.
$\bullet$ Survey question should include the appropriate categorical alternatives.
o Only when you are asking a question for which you have no idea of the possible responses, survey questions should be open ended.
$\bullet$ Survey question should ask one and only one question.
o Survey questions should not be double-barreled questions--questions that are actually asking two or more questions in one.
$\bullet$ Survey question should be written at a comfortable reading level.
o Survey questions should be written with a low readability level, so that respondents will be more likely to understand and interpret questions appropriately.
-What is the difference between survey reliability/precision and survey validity?

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Definitions:

Corporations

are legal entities that are separate from their owners, providing limited liability protection, and have the ability to own assets, incur liabilities, and sell stock.

Special Purpose Equipment

Equipment that is designed and built for a specific task or function, which is not easily adaptable for other uses.

Common Stock

An equity security that denotes ownership within a corporation and grants the owner voting rights on company issues as well as eligibility to receive dividends.

Par Value

The face value of a bond or stock as stated by the issuing company, which does not necessarily match the market value.