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TABLE 11-3 As Part of an Evaluation Program, a Sporting Goods Retailer

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TABLE 11-3
As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles. She took 3 of each brand and determined their maximum downhill speeds. The results are presented in miles per hour in the table below.
Trial Barth Tornado Reiser Shaw
1 43 37 41 43
2 46 38 45 45
3 43 39 42 46
-Referring to Table 11-3, the decision made implies that all 4 means are significantly different.


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Centralized Marketing Structure

An organizational approach where marketing decision-making and processes are managed from a single, central point within the company.

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Unofficial regulations and norms that guide behavior within organizations and groups, often based on culture or social interactions.

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