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TABLE 12-6
According to an article in Marketing News, fewer checks are being written at the grocery store checkout than in the past. To determine whether there is a difference in the proportion of shoppers who pay by check among three consecutive years at a 0.05 level of significance, the results of a survey of 500 shoppers in three consecutive years are obtained and presented below.
-Referring to Table 12-6, what is the value of the test statistic?
Marketing Action
Specific steps or initiatives undertaken by a company to promote its products or services to its target market.
Revenues
The income that a business receives from its normal business activities, typically from the sale of goods and services to customers.
Costs
The total expenditures or the amount of resources used in the production of goods or services, including materials, labor, and overhead expenses.
Mass Customization
A production technique that allows for the customization of products to meet individual customer needs at mass production prices.
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