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TABLE 12-15
The director of the MBA program of a state university wanted to know if a one week orientation would change the proportion among potential incoming students who would perceive the program as being good. Given below is the result from 215 students' view of the program before and after the orientation.
-Referring to Table 12-15, what should be the director's conclusion?
Public Perceptions
The collective beliefs or opinions held by the general population about specific topics or issues.
Operant Conditioning
A learning process whereby behaviors are influenced by consequences, including reinforcement and punishment, as proposed by B.F. Skinner.
Fundamental Principle
A basic concept or underlying rule that is foundational to a system, theory, or scientific discipline, guiding thinking and action.
Favourable Consequences
Positive outcomes or rewards that are likely to encourage a particular behavior to be repeated.
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