TABLE 12-9 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

question 123

Multiple Choice

TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-9, which test would be used to properly analyze the data in this experiment?

• A) X² test for independence
• B) X² test for differences among more than two proportions
• C) Wilcoxon rank sum test for independent populations
• D) Kruskal-Wallis rank test

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Definitions:

Cash Collected

The total amount of money received by a company during a specified period, including revenues, financing, and investments.

Cash Paid

The total amount of cash disbursed by a company for various purposes, including operating expenses, investment activities, and financing activities.

Revenue Recognition Principle

An accounting guideline that determines the specific conditions under which revenue is recognized or accounted for.

Expense Recognition Principle

A core principle of accrual accounting that dictates when expenses are recognized and reported in the financial statements, generally aligning expenses with the revenues they help to generate.