TABLE 12-9
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
-Referring to Table 12-9, at 5% level of significance, the critical value of the test statistic is
Definitions:
Borderline
Often refers to borderline personality disorder (BPD), a mental health condition characterized by pervasive instability in moods, behavior, self-image, and functioning.
Narcissism
A personality trait characterized by an inflated sense of self-importance, need for admiration, and lack of empathy for others.
Grandiose
Characterized by exaggerated beliefs of one's importance, superiority, or talents.
Communal Goals
Objectives or aims shared by a community or group that typically focus on mutual benefits and support among members.
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