TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 277

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000, a lawn size of 5,000 square feet, a negative attitude toward outdoor recreation, and one teenager in the household?

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Definitions:

Interpersonal Skills

The ability to communicate and interact effectively with others in various social and professional settings.

Organizational Citizenship Behavior

Acts by employees that are beneficial to the organization and are not necessarily part of their formal job responsibilities.

Physical Health

The condition of a person's body, including the absence of illness or injury, and the state of physical well-being.

Career Success

Achieving personal satisfaction and recognition in one's professional endeavours, often marked by promotions, achievements, and financial gain.