TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 103

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the p-value of the test statistic when testing whether LawnSize makes a significant contribution to the model in the presence of the other independent variables?

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Definitions:

Social Media

Platforms and websites that enable users to create and share content or participate in social networking.

Disrupt

To cause disorder or turmoil in an established system, process, or industry, often leading to significant change or innovation.

Software

Programs and operating information used by a computer to perform specific tasks or functions.

Fictitious Bank Account

A bank account created under a false identity or with fraudulent intentions, often for the purpose of illegal financial activities.