TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 284

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what should be the decision ('reject' or 'do not reject') on the null hypothesis when testing whether LawnSize makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance?

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Definitions:

Bottom Line

The fundamental and most important outcome of a business or an endeavor, often referring to financial profitability.

Organizational Climate

The general atmosphere, attitude, or environment within an organization, shaped by employees' perceptions and experiences of corporate culture and management practices.

Diversity

The inclusion of individuals from various backgrounds, cultures, genders, sexual orientations, ages, and other characteristics in a group or organization.

Rewards

Benefits, monetary or non-monetary, given for meeting certain criteria or achieving specific goals, often used as motivation in various contexts.