TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 11

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000, a lawn size of 5,000 square feet, a positive attitude toward outdoor recreation, and two teenagers in the household?

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Definitions:

Problem-solving Process

A systematic approach to addressing and finding solutions for complex problems, involving identifying the problem, generating alternatives, and implementing solutions.

Self-reports

A method of data collection where individuals provide information about themselves, often used in surveys, questionnaires, and research studies.

Feelings and Beliefs

Emotional and cognitive components that influence an individual's perception of the world, guiding their attitudes, decisions, and actions.

Severity

The intensity, seriousness, or degree of something, often used in reference to symptoms, conditions, or situations.