This Is a Reward That Reliably Follows a Behavior and Increases

question 31

Multiple Choice

This is a reward that reliably follows a behavior and increases the likelihood that the behavior will be repeated.

• A) positive reinforcement
• B) negative reinforcement
• C) positive punishment
• D) negative punishment

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Definitions:

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to another party if the latter has reasonably relied on that promise to their detriment.

Traditional Contract

A legally binding agreement following established legal formats and norms, typically involving a written document.

Unilateral

Involving only one party or side, often referring to actions or agreements made by one entity without the need for consent or participation of another.

Frequent Buyer

An individual or entity that consistently purchases goods or services from a particular company, often benefiting from loyalty programs.