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Compare and contrast the four styles of attachment. Explain both the parent's behavior toward the child as well as the child's behavior toward the parent.
Interest
Monetary charge for borrowing money or the return on investment capital.
Awareness
The degree to which consumers are familiar with the presence and characteristics of a product, brand, or issue.
Adoption
The act of accepting, taking up, or starting to use something new or different, such as technology or practices.
Hierarchy of Effects
A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.
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