Freund Emphasizes That Key External Factors Should Be All of These

question 106

Multiple Choice

Freund emphasizes that key external factors should be all of these EXCEPT

• A) important to achieving long-term and annual objectives.
• B) measurable.
• C) relatively few in number.
• D) applicable to all competing firms.
• E) hierarchical in the sense that some will pertain to the overall company while others will be more narrowly focused.

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Definitions:

National Differences

Encompasses the various distinctions that exist between nations, such as cultural, economic, social, and political differences.

Positioning Strategies

Marketing techniques that businesses use to establish the identity of their products in the eyes of the customer relative to competitors.

Multidomestic Approach

A strategy by which a company tailors its products or services to each local market in which it operates, treating them as separate entities.

Local Subsidiaries

Companies that operate within a specific country or region under the ownership or control of a larger parent company, often tailoring operations to local market conditions.