Why Is It Ironic That Ivan Pavlov's Discovery Was One

question 50

Multiple Choice

Why is it ironic that Ivan Pavlov's discovery was one of the most important in psychology's focus on learning?

• A) Pavlov was bitter enemies with Freud, who also made great contributions to the field of psychology.
• B) The philosophical roots of Pavlov's model were diametrically opposed to those that underlie psychology.
• C) Pavlov was Russian, where the study of psychology was considered illegal.
• D) Pavlov had only contempt for the prevailing psychological models of his time.
• E) He actually flunked out of graduate school in psychology, and ended up as a physiologist.

---

Definitions:

Profitability Ratios

Ratios that measure the amount of operating income or net income an organization is able to generate relative to its assets, owners’ equity, and sales.

Return On Equity

Net income divided by owners’ equity; also called return on investment (ROI).