Subdividing a Market into Distinct Subsets of Customers According to Their

question 92

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and buying habits is known as

• A) market penetration.
• B) product diversification.
• C) market segregation.
• D) market segmentation.
• E) positioning.

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Definitions:

Deed of Land

A legal document that represents the ownership of property and transfers the title from one party to another.

Statute of Frauds

A legal principle requiring certain contracts to be written and signed to be enforceable.

Executor

A person named in a will or appointed by a court to administer the estate of a deceased person.

Liquidated

The process of converting assets into cash, often referring to the disbanding of a company and selling off its assets.