When Developing Service Products, Core and Supplementary Service Elements, Core

question 7

Multiple Choice

When developing service products, core and supplementary service elements, core products, supplementary services, reliability levels and accessibility are all part of the:

• A)strategic service concept
• B)market positioning
• C)service marketing concept
• D)service operations concept
• E)none of the above

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Definitions:

Oral Medium

A communication channel that employs spoken language to convey messages.

Minimize Distortion

Efforts to reduce misinterpretation or alteration of information as it is communicated or transferred from one source to another.

Oral from Person

Communication or information transmitted directly through spoken word from one individual to another.

Written Medium

A form of communication that involves expressing ideas, data, or information through written symbols or texts.