Multidimensional Scaling Is Used to Determine

question 40

Multiple Choice

Multidimensional scaling is used to determine

• A) the size of a new building.
• B) the size of a new department.
• C) the amount of high-tech equipment a firm needs.
• D) perceptual mapping.
• E) market segmentation.

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Definitions:

Standard Deviation

A computed measure of how much scores vary around the mean score.

Scale Values

Refers to methods or systems used to quantify and compare different levels of a particular variable or attribute.

Distribution Of Scores

A representation, often in graphical form, showing how frequently different scores appear in a set of data.

Arithmetic Average

The central value of a set of numbers, calculated by dividing the sum of all the numbers by the count of those numbers.