Which of the Following Factors May Reduce Risk and Uncertainty

question 52

Multiple Choice

Which of the following factors may reduce risk and uncertainty when a consumer is looking to select a service?

• A)The intangibility of the service
• B)The consumer's lack of experience in using that service
• C)The level of contact the consumer may have with the organisation during the purchase and consumption phase
• D)The complexity of the service
• E)The importance of the purchase to the consumer

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Definitions:

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A philosopher, economist, and revolutionary from the 19th century, famously recognized for his ideas on capitalism and communism.

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A German sociologist, philosopher, and political economist whose works on the sociology of religion, government, and the economy had a profound influence on social theory.

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