Examlex
What quantitative criteria are commonly used to evaluate strategies? Give several examples of these criteria.
Marginal Revenue
The additional income generated from selling one more unit of a product is known as marginal revenue.
Marginal Cost
The financial impact of producing an extra unit of a product or service.
Perfectly Competitive Firms
Firms that operate in a market where no single buyer or seller has the power to influence the price of the product, and where the product offered is homogeneous, with many sellers and buyers.
AVC
Average Variable Cost; the total variable costs (costs that change with the level of output) divided by the quantity of output produced.
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