Booms and Bitner Suggest Three Additional Elements in Marketing Strategy

question 26

Essay

Booms and Bitner suggest three additional elements in marketing strategy for services.Discuss the three elements as they apply to a bank or a university.

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Definitions:

Avoid Conflicts

The behavior or strategy of evading or preventing disputes and disagreements to maintain peace or harmony.

Large Organization

An entity comprising many individuals structured to achieve specific goals or perform a set of functions on a large scale.

Network Centralization

Network centralization refers to the degree to which a network's connections are concentrated around one or a few nodes, indicating the central points of control or communication.

Member Satisfaction

The level of contentment or fulfilment experienced by individuals within a group or organization, often considered a key factor in group dynamics and outcomes.