How Does Role and Script Theory Apply to Services Marketing

question 53

Multiple Choice

How does role and script theory apply to services marketing?

• A)It says service employees should learn lines to deliver, rather than using their own words.
• B)It says each service encounter is like a drama in which service employees and customers have roles to play.
• C)It says service encounters are artificial situations, like plays or cinema.
• D)It says services marketers should prepare scripts for their employees to follow.
• E)It says service encounters should be dramatic events that are exciting every time.

Grasp the basic principles of cost production and consumption relationships in economics.

Understand the concept and calculation of the slope in economic models.

Learn the significance of stability and its criteria in economic contexts.

Understand the life cycle stages of entrepreneurial organizations and related management challenges.

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Definitions:

Type II Error

A statistical error that occurs when a false null hypothesis is not rejected, meaning a real effect is missed.

Nutritive

Related to nourishment; substances that provide essential nutrients to support life and health.

Health Benefits

Positive effects on physical, mental, or social well-being obtained from a specific action, habit, or product.

Type I Error

The error made in statistical hypothesis testing when a true null hypothesis is incorrectly rejected, indicating a false positive finding.