The Research Involved in Developing a Positioning Strategy Can Help

question 18

Multiple Choice

The research involved in developing a positioning strategy can help a company to answer which of the following questions?

• A)Which customers do we currently serve?
• B)How do the benefits of our current services compare to competitors?
• C)Do we have any compelling differences from competitive offerings?
• D)What do our customers expect from us?
• E)All of the above

---

Definitions:

Belief System

A coherent set of convictions or principles that shape an individual's perception of the world and influence their behavior and decision-making.

Professional Performance

The level of competency and skill demonstrated by a professional in their field of work.

Systemic Theory

A theory that views any system (e.g., ecological, biological, social) as a complex set of elements that interact with each other and must be understood as a whole.

Communication

The act or process of using words, sounds, signs, or behaviors to express or exchange information or to express ideas, thoughts, feelings, etc., to someone else.