The Attributes Selected for Use in a Positioning Map Must

question 23

Multiple Choice

The attributes selected for use in a positioning map must be:

• A)financially desirable to the business
• B)important to the potential consumer
• C)meaningful to the potential consumer
• D)a and c
• E)b and c

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Definitions:

Inclusive Environment

A setting or organizational culture that values diversity and integrates practices that accommodate various backgrounds, identities, and abilities.

Feel Valued

The perception or experience of being appreciated, respected, and supported in a personal or professional context.

Organization's Environment

The combination of internal and external factors that influence an organization’s operating situation, including economic, technological, social, and political conditions.

Change Strategy

A plan or approach designed to achieve adjustments in the policies, practices, or structure of an organization to address current or future challenges.