The Attributes Selected for Use in a Positioning Map Must

question 23

Multiple Choice

The attributes selected for use in a positioning map must be:

• A)financially desirable to the business
• B)important to the potential consumer
• C)meaningful to the potential consumer
• D)a and c
• E)b and c

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Definitions:

Typefaces

Designs of lettering and characters that comprise a set of fonts used in printing and visual digital content creation.

Mobile Devices

Portable electronic devices such as smartphones and tablets that have computing capabilities.

Margins

The blank spaces surrounding the text on a page or screen, or the difference between the cost and selling price of goods.

Business Message

Information shared within or outside a company, intended to convey a business-related purpose or goal.