Marketers Need to Anticipate Competitive Responses for Which of the Following

question 32

Multiple Choice

Marketers need to anticipate competitive responses for which of the following reasons?

• A)An existing competitor may reposition themselves to compete more effectively
• B)A competitor may be able to offer a higher service level and do so
• C)A stronger competitor may be targeting the same niche with a superior service concept
• D)None of the above
• E)All of the above

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Definitions:

Quality Goods

Products that meet or exceed customer expectations in terms of durability, reliability, and performance.

Weighted Average Cost of Capital (WACC)

A measure that reflects the average rate of return a company is expected to pay its security holders to finance its assets.

Capitalization Rate

A real estate valuation measure used to compare different investments, calculated as the ratio of annual rental income to the property value.

Income Trust

An investment vehicle that holds income-producing assets and distributes payments to investors, common in real estate and natural resources sectors.