To Establish a Point of Parity, a Brand Must Demonstrate

question 24

True/False

To establish a point of parity, a brand must demonstrate clear superiority on a particular attribute or benefit.

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Definitions:

Selective Retention

The process by which individuals remember information in a way that selectively retains what is significant or aligns with their beliefs.

Selective Intuition

The process of relying on gut feelings or instincts selectively, often based on expertise or experience, in decision-making situations.

Selective Perception

The process by which individuals filter and interpret information based on their interests, background, and experiences.

Selective Exposure

The tendency of individuals to prefer information or media experiences that align with their existing beliefs or attitudes, while avoiding contradictory information.