Why Might an Organisation Use a Positioning Map

question 22

Multiple Choice

Why might an organisation use a positioning map?

• A)To see how many competitors are in the market
• B)To see whether they have a competitive advantage over the competition
• C)To discover the dimensions which are most important to customers
• D)To discover the levels of customer satisfaction relative to the competition
• E)To discover what position new entrants might move into in the market

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Definitions:

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