Why Do Marketers Usually Need a Traditional Communications Mix When

question 58

Multiple Choice

Why do marketers usually need a traditional communications mix when the target audience consists of prospects?

• A)Because marketers usually do not know prospects in advance
• B)Because prospects generally are not Internet users
• C)Because prospects are resistant to cross-selling
• D)Because prospects are likely to complain in social media
• E)Because prospects have traditional values

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Definitions:

Inventory Holding Cost

Inventory holding cost refers to the total expenses associated with storing unsold goods, including warehousing, insurance, depreciation, spoilage, and opportunity costs.

Marginal Subcontracting Cost

The additional cost incurred for producing one more unit of a product through subcontracting.

Layoff Cost

The financial charges incurred by a company when it has to terminate employees, which can include severance pay, benefits continuation, and other related expenses.

Hiring And Training Cost

Expenses related to recruiting new employees and providing them with the necessary skills and knowledge for their positions.