From the Marketer's Perspective, Non-Controllable External Brand Communications Involving Word-Of-Mouth

question 32

Multiple Choice

From the marketer's perspective, non-controllable external brand communications involving word-of-mouth and publicity are important because they affect the strength of the service _______.

• A)brand
• B)communication
• C)initiation
• D)disseminations
• E)experience

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Definitions:

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and emotions.

Behavior

Refers to the actions or reactions of an object or organism, usually in relation to the environment.

Experience

The knowledge or skill acquired by a person through direct participation in events or activities.

Mind-Brain Problem

A philosophical and scientific question concerning the relationship between consciousness (mind) and the physical brain, including how mental states are related to brain processes.