What Levitt Called 'The Total Product Concept' Consists of All

question 19

Multiple Choice

What Levitt called 'the total product concept' consists of all of the following EXCEPT:

• A)supplementary product
• B)core product
• C)expected product
• D)augmented product
• E)potential product

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Definitions:

Dichromat

An individual with dichromacy, a form of color blindness where one has difficulty distinguishing certain colors due to the absence or malfunction of one of the three types of cone cells in the eyes.

Red-green

Often related to the type of color blindness where individuals have difficulty distinguishing between red and green hues.

Yellow-blue

A type of color vision deficiency where individuals have difficulty distinguishing between yellow and blue hues.

Sound Waves

Oscillations of air particles that travel through the air or another medium and can be heard when they reach a person's or animal's ear.