E-Commerce Allows Researchers to Gather Data on What Customers Are

question 67

True/False

E-commerce allows researchers to gather data on what customers are seeking and their search behaviours.

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Definitions:

Digital Media

Electronic media that work on digital codes, including internet, mobile, and other interactive platforms used to create, store, distribute, and use digital content.

Social Platforms

Online platforms or websites that enable users to create and share content or participate in social networking.

Negative Word-of-Mouth

Unfavorable opinions and feedback about a product or service spread by consumers.

Web Log

Also known as a blog, it's a regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.