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When Price Is Set and Used with the Aim of Maximising

question 51

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When price is set and used with the aim of maximising sales, cash flow and/or profits, we may say that the pricing objective is primarily:


Definitions:

Maturity

The date on which the principal amount of a bond, loan, or other financial instrument is due to be paid back to the investors.

Interest Rates

The cost of borrowing money or the reward for saving, typically expressed as a percentage of the principal.

Premium

The amount by which the price of a financial instrument or insurance policy exceeds its face value or the cost above the normal price.

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