When Price Is Set and Used with the Aim of Maximising

question 51

Multiple Choice

When price is set and used with the aim of maximising sales, cash flow and/or profits, we may say that the pricing objective is primarily:

• A)operations-oriented
• B)patronage-oriented
• C)revenue-oriented
• D)production-oriented
• E)consumption-oriented

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Definitions:

Collective Consciousness

is a term developed by Émile Durkheim to describe the set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society.

People's Beliefs

The various convictions or acceptances that individuals hold as true, often based on personal experiences, culture, or religion.

Social Currents

Broad, diffuse movements within society that influence collective behavior and beliefs without a formal organizational structure.

Organic Solidarity

A social cohesion based on the dependence individuals have on each other in more advanced societies, according to Durkheim.