Which of the Following Combinations Results in the Greatest Brand

question 46

Multiple Choice

Which of the following combinations results in the greatest brand equity?

• A)Favourable customer experiences and low brand awareness
• B)Broad brand meaning and extensive brand communications
• C)High brand awareness and no presented brand
• D)Low brand awareness and positive brand meaning
• E)High brand awareness and positive brand meaning

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Definitions:

Encoding Specificity

The principle that memories incorporate unique combinations of information when encoded, making recall more effective when context at the time of retrieval matches the context of encoding.

Habituation

A psychological learning process wherein there is a decrease in response to a stimulus after being repeatedly exposed to it.

Method of Loci

A mnemonic technique that involves associating items to be remembered with specific physical locations.

Positive Transfer

The beneficial effect of prior learning on the acquisition of new skills or knowledge.