Which of the Following Is NOT a Way That a Marketer

question 14

Multiple Choice

Which of the following is NOT a way that a marketer can increase the net value of the service?

• A)Increasing the amount of time involved in service purchase, delivery and consumption
• B)Reducing any unwanted physical effort the customers may make to obtain the service
• C)Minimising unpleasant sensory experiences
• D)Minimising unwanted mental or psychological effort
• E)Reducing the amount of time involved in service purchase, delivery and consumption

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Definitions:

Individual Differences

Individual differences entail the variations or deviations among individuals in regard to a particular characteristic or trait.

Systematic Variation

The deliberate manipulation or alteration of variables in an experiment to observe effects on outcomes, often used in scientific research.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information, including perception, memory, language, reasoning, and problem-solving.

Mental Arithmetic Test

A test designed to assess an individual's ability to perform calculations in their head, without the use of external aids.