A Business Sends Consumers Advertisements by Text Message Based on Their

question 51

Multiple Choice

A business sends consumers advertisements by text message based on their location in shopping centres.What kind of marketing communication is this?

• A)Podcasting
• B)Mobile advertising
• C)Word of mouth
• D)Social networking
• E)Self-service

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Definitions:

Firing Cost

The expenses associated with terminating an employee, including severance pay, legal fees, and other related costs.

Yield Management

A variable pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.

Capacity Allocation

The process of distributing available resources or capacity among various operations, processes, or production orders to maximize efficiency and meet demand.

Intermediate Future

A period that lies between the near future and the distant future, often used in the context of forecasting or planning over a few years to a decade.