Mittal and Baker (2002) Highlight Four Problems for Marketers Seeking

question 41

Multiple Choice

Mittal and Baker (2002) highlight four problems for marketers seeking to promote service attributes.These are:

• A)specificity, abstractness, non-searchability, mental impalpability
• B)generality, concreteness, non-searchability, mental impalpability
• C)generality, abstractness, non-availability, mental impalpability
• D)generality, abstractness, non-searchability, mental impalpability
• E)generality, abstractness, non-searchability, mental sensitivity

---

Definitions:

Anecdotal

Pertains to personal accounts or observations that are usually informal or unofficial in nature.

Duration

The length of time that something continues or exists.

Placebo Effect

A phenomenon in which a person experiences a perceived improvement in their condition due to their expectations or beliefs, rather than the effect of an active medical treatment.

False Treatment Interaction Effect

An erroneous conclusion that the effect of a treatment varies depending on different settings or groups, often due to methodological flaws.