If Using Direct Marketing as a Tool to Send Personalised

question 17

Multiple Choice

If using direct marketing as a tool to send personalised messages to a highly targeted audience, the best approach is to use:

• A)permission marketing
• B)encourage consumers to sign up for the messages
• C)persuade consumers to volunteer their attention
• D)all of the above
• E)b and c

Evaluate political and social risks associated with operating in different countries.

Understand the importance of strategic location clustering for businesses.

Apply center-of-gravity and other quantitative methods to location analysis.

Consider ethical and social responsibilities in location decisions.

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Definitions:

Normal Curve

A symmetrical bell-shaped graph that represents the distribution of data in which most values cluster around a mean value.

Standard Normal Probability Distribution

A normal distribution with a mean of zero and a standard deviation of one.

Probability Density Function

A function that describes the relative likelihood for a random variable to take on a given value.

Continuous Random Variable

A type of random variable that can take an infinite number of possible values, often representing measurements on a continuous scale.