Which of the Following Is NOT Part of the Marketing

question 8

Multiple Choice

Which of the following is NOT part of the marketing communications mix?

• A)Advertising
• B)Public relations
• C)Direct marketing
• D)Sales promotion
• E)None of the above

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Definitions:

External Cost

Costs of a transaction that affect people other than the buyer or seller, typically not reflected in the market price, such as pollution or other negative externalities.

Negative Production Externality

An economic situation where the production process results in a harmful effect on third parties or the environment, which is not reflected in the cost of production.

Positive Production Externality

A situation where the production of a good or service results in beneficial effects for other people or entities that were not involved in the transaction.

Public Good

A good that is non-excludable and non-rivalrous, meaning it can be consumed by anyone without reducing its availability to others.