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The development of a services marketing campaign needs a totally different approach to that of a physical goods-based campaign.Discuss this concept and justify your answer.
Frederick Taylor
An American mechanical engineer who sought to improve industrial efficiency and is known as the father of scientific management.
Strength
The quality or state of being physically strong or the capacity to endure or resist under stress or challenge.
Executives
Individuals who manage, direct, and oversee the operations and strategy of an organization, typically holding high-ranking positions like CEO, CFO, and others.
Top Levels
Refers to the highest tiers of management or leadership within an organization, often responsible for strategic decision-making.
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