The Servicescape, as a Message-Creating Medium, Uses Which of the Following

question 21

Multiple Choice

The servicescape, as a message-creating medium, uses which of the following cues to communicate with its intended audience?

• A)Using colour
• B)Using textures
• C)Using sounds
• D)Using scents
• E)Using symbolic cues

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Definitions:

Economic Profits

The contrast between aggregate sales and cumulative expenditures, including both disclosed and undeclared costs.

Long Run

A period during which all factors of production and costs can be varied, without any fixed factors or constraints.

Profit Per Unit

The difference between the selling price and the cost of one unit of a product, indicating how much profit is made from selling a single unit.

Restaurant Market

A sector of the economy comprised of businesses that prepare and serve food and beverages to customers.