In Service Settings, Research Has Shown That Scents Can Have

question 14

Multiple Choice

In service settings, research has shown that scents can have a strong impact on customer ______, _____ and _____.

• A)perceptions; affective responses; post-purchase behaviours
• B)purposes; attitudes; evaluative responses
• C)mood; evaluative responses; in-store behaviours
• D)purposes; attitudes; in-store behaviours
• E)mood; purposes; in-store behaviours

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Definitions:

Economic Analysis

A methodical strategy for deciding the best way to allocate limited resources, which includes evaluating multiple options to reach a particular goal within established assumptions and limitations.

Marginal Changes

Marginal changes describe small adjustments to a variable's quantity or level, analyzing the effects of these adjustments on an overall system.

Status Quo

The existing state or condition of affairs, often used in the context of maintaining current circumstances without change.

Entrepreneurship

The act of creating, organizing, and running a new business venture to take advantage of market opportunities, often involving risk and innovation.