Examlex
How important is it for a small business operating in a local area compared to a larger organisation operating nationally to develop good customer relationships?
Customer Journey Map
A visual or graphical representation of the total experience a customer goes through when interacting with a company, product, or service, mapping out each stage of engagement.
Understanding Your Customer
The process of gaining insights into customers' needs, preferences, and behaviors to tailor products or services accordingly.
Diversity of Product
The range or variety of different products offered by a business to cater to various customer needs.
Beachhead Market
An initial target market that a company focuses on penetrating to establish a strong presence before expanding to broader markets.
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