Music, Colour and Scent Are All Able to Influence the Ambience

question 57

True/False

Music, colour and scent are all able to influence the ambience of the service environment and affect consumer behaviours.

---

Definitions:

Negatively Related

A term referring to a type of relationship where an increase in one variable is associated with a decrease in another variable.

Cognitive Dissonance

Cognitive dissonance is the mental discomfort experienced when holding two or more conflicting beliefs, attitudes, or values, often leading to changes in beliefs or attitudes to reduce the discomfort.

Cognitive Congruence

The alignment between an individual's thoughts, values, beliefs, and behaviors, leading to a state of harmony or consistency in their cognitive processes.

Nonreciprocity

A situation where there is an unequal exchange or one party does not respond in kind to the actions of another.