In Service Settings, Research Has Shown That Scents Can Have

question 14

Multiple Choice

In service settings, research has shown that scents can have a strong impact on customer ______, _____ and _____.

• A)perceptions; affective responses; post-purchase behaviours
• B)purposes; attitudes; evaluative responses
• C)mood; evaluative responses; in-store behaviours
• D)purposes; attitudes; in-store behaviours
• E)mood; purposes; in-store behaviours

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Definitions:

Low-Context Culture

A communication style where most of the information is explicitly stated in the message itself, relying less on the context or non-verbal cues.

Receptive Mind-Set

An attitude or readiness to receive new ideas or information without prejudice.

Time

A constant, quantifiable value through which occurrences are sequenced from the past, through the present, and into the future.

Productivity

The effectiveness of productive effort, typically measured in terms of the rate of output per unit of input.