Customer Perceptions of Responsiveness Are Directly Influenced by Interactions With

question 23

Multiple Choice

Customer perceptions of responsiveness are directly influenced by interactions with:

• A)sales people
• B)marketers
• C)frontline personnel
• D)staff personnel
• E)boundary spanners

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Definitions:

FDIC

The Federal Deposit Insurance Corporation (FDIC) is a United States government corporation providing deposit insurance to depositors in U.S. commercial banks and savings institutions.

Savings and Loan

Financial institutions that primarily promote savings and provide loans for housing.

Medium of Exchange

A go-between resource or framework designed to support the transfer, acquisition, or exchange of commodities among participants.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision.