Why Are Service Firms Today Adding Technology to Customer Service

question 26

Multiple Choice

Why are service firms today adding technology to customer service activities?

• A)To increase face-to-face interactions
• B)To improve both operational efficiency and customer service
• C)To loosen ties with customers
• D)To limit the data they collect about customers
• E)To trade off operational efficiency and customer service

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Definitions:

Generic Care

Care practices or interventions that are universally applicable across various populations and situations, not tailored to individual specificities.

Ethnonursing Method

A qualitative research method in nursing that focuses on understanding the cultural aspects of health, illness, and caring practices.

Conceptual Definitions

Definitions that provide the meaning of abstract concepts or ideas, often utilized in academic and theoretical contexts to clarify understanding.

Operational Definitions

Specific explanations of concepts or variables in terms of the procedures by which they are measured or manipulated, used in research to ensure clarity and replicability.