Why Might Some Customers Be Satisfied by Organisations That Offer

question 48

Multiple Choice

Why might some customers be satisfied by organisations that offer relatively low levels of service?

• A)Because the price is so low
• B)Because of the intangibility of the service
• C)Because the customer had low levels of expectations
• D)Because of the advertising of the service organisation
• E)Because of the complexity of the service

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Definitions:

Mission Statement

A concise description of an organization's purpose, identifying its scope of operations, and guiding its decision-making.

Profit

The financial gain that results when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Marketing Plan

A comprehensive document or blueprint outlining a business's advertising and marketing efforts for the coming period.

Mission

A statement or vision that defines the fundamental purpose of an organization, guiding its operations and goals.