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Emotional value is derived from the service's ability to enhance the customer's 'social self-concept'.
Reinforcement
In behaviorism, a consequence that will strengthen an organism's future behavior whenever that behavior is preceded by a specific antecedent stimulus.
Falsifiable
A criterion for a theory or hypothesis that it can be proven wrong by an observation or a physical experiment.
Falsifiable
The possibility that a hypothesis can be disproven by experimental or observational evidence.
Parsimonious
Describes an approach that is simple or economical in terms of explaining something, often used in the context of scientific theories.
Q6: The figure above shows the structures of
Q13: Choose the term that correctly describes the
Q24: Grant and Schlesinger suggest analysing gaps between
Q25: Psychological costs to the customer can be
Q26: All of the following actions can help
Q26: Use the same service experience from Question
Q28: In the ladder of loyalty, _ have
Q30: Nearly all service operations encounter problems with
Q54: The bonds that are broken when water
Q54: The Munsell (1996) system used in psychological