Customers Are 'Loyal to Value', Which Means They Are More

question 58

Multiple Choice

Customers are 'loyal to value', which means they are more likely to stay in a service relationship when the:

• A)structural bonds with the seller exceed the social bonds
• B)social bonds with the seller exceed the structural bonds
• C)initial cost of a service is less than later costs
• D)sum of service benefits exceeds the costs
• E)sum of service costs equals the benefits

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Definitions:

Incorporation

The process of legally declaring a corporate entity as separate from its owners, providing limited liability and other benefits.

Individual Farmers

Independent agricultural producers who manage and operate their own farming businesses.

Large Corporations

Businesses that operate on a vast scale, often with a global presence, having significant market influence and a complex organizational structure.