What Strategies Could a Service Marketer Adopt for Customers in the Lead

question 55

Multiple Choice

What strategies could a service marketer adopt for customers in the lead tier?

• A)Impose a minimum fee that is waived when a certain level of revenue is generated.
• B)Cut service costs.
• C)Create an attractively priced, low-cost platform.
• D)Terminate these customers.
• E)All of the above

---

Definitions:

Federal Funds Market

A financial market that allows banks to borrow or lend excess reserves to one another, usually on an overnight basis.

Liquidity

The simplicity of transforming an asset into cash without impacting its market value.

Profitability

A measure of the efficiency and financial success of a company, typically evaluated through ratios such as net profit margin or return on investment.

Required Reserves

The portion of deposits that banks are required to keep on hand and cannot lend out, typically mandated by a central bank.